{"id":989,"date":"2024-05-06T12:07:40","date_gmt":"2024-05-06T12:07:40","guid":{"rendered":"https:\/\/patriciamadaleno.com\/?page_id=989"},"modified":"2025-06-14T15:03:54","modified_gmt":"2025-06-14T15:03:54","slug":"aveiroarte-identity","status":"publish","type":"page","link":"https:\/\/patriciamadaleno.com\/pt\/aveiroarte-identity\/","title":{"rendered":"AveiroArte Exhibition Identity"},"content":{"rendered":"
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AveiroArte<\/h3>

Identidade Visual para Exposi\u00e7\u00e3o de Arte<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tVis\u00e3o Geral do Projeto<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Este projeto foi patrocinado pela C\u00e2mara Municipal de Aveiro, em colabora\u00e7\u00e3o com a Associa\u00e7\u00e3o AveiroArte, para assinalar o 50.\u00ba anivers\u00e1rio da associa\u00e7\u00e3o.
Para celebrar esta data, foi organizada uma exposi\u00e7\u00e3o coletiva, que exigiu o desenvolvimento de uma identidade visual completa, aplicada a diversos formatos e plataformas.<\/p>

Liderei o processo de design em parceria com outra designer. Juntas, desenvolvemos toda a estrat\u00e9gia visual do evento, desde o conceito at\u00e9 \u00e0 execu\u00e7\u00e3o.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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O nosso principal desafio foi inovar visualmente, trazendo a unicidade que esta exposi\u00e7\u00e3o carregava pelas obras expostas, mantendo a identidade j\u00e1 existente da associa\u00e7\u00e3o.
A identidade da exposi\u00e7\u00e3o precisava de se destacar das comunica\u00e7\u00f5es anteriores: ser mais rica visualmente e com um car\u00e1cter celebrativo, sem perder a liga\u00e7\u00e3o ao patrim\u00f3nio visual da AveiroArte.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Para refletir a diversidade e a riqueza das obras expostas, opt\u00e1mos por incorporar diferentes texturas de pintura ao longo da identidade visual. Cada formato utilizou uma textura \u00fanica, evidenciando a variedade de vozes art\u00edsticas presentes na exposi\u00e7\u00e3o, ao mesmo tempo que se mantinha um sistema coeso.<\/p>

A sele\u00e7\u00e3o das texturas foi orientada pela qualidade est\u00e9tica e pela harmonia crom\u00e1tica com o layout envolvente. Escolhemos uma tipografia minimalista sem serifas, para garantir clareza e equil\u00edbrio face \u00e0s texturas detalhadas. Esta op\u00e7\u00e3o permitiu que os fundos inspirados nas obras se destacassem, sem comprometer a legibilidade ou a coer\u00eancia do design.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tResultados & Impacto<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

A identidade final resultou num conjunto visualmente din\u00e2mico, que transmitia unidade apesar da varia\u00e7\u00e3o entre formatos. Cada pe\u00e7a possu\u00eda a sua pr\u00f3pria presen\u00e7a art\u00edstica e, como um todo, formavam uma narrativa visual coesa e cuidada. A identidade prestava homenagem \u00e0 natureza art\u00edstica da exposi\u00e7\u00e3o, ao mesmo tempo que seguia princ\u00edpios s\u00f3lidos de design.<\/p>

A exposi\u00e7\u00e3o foi um sucesso, com salas cheias ao longo de v\u00e1rios dias. O branding contribuiu de forma significativa para a sua forte presen\u00e7a visual e para o impacto gerado na Cultura de Aveiro.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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ENTRAR EM CONTACTO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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LINKEDIN<\/a>
EMAIL<\/a>
BEHANCE<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

AveiroArte Visual Identity for an Art Exhibition Project Overview This project was sponsored by Aveiro\u2019s City Hall in collaboration with the AveiroArte Association, commemorating the association\u2019s 50th anniversary.A collective art exhibition was organized to mark this milestone, requiring a complete visual identity across various formats and platforms. I co-led the design process alongside one other designer. Together, we developed the full visual strategy for the event \u2014 from concept to execution. Objectives & Challenges Our main challenge was to innovate visually while maintaining the association\u2019s existing identity.The exhibition\u2019s branding needed to stand out from previous communications \u2014 visually richer and more celebratory \u2014 without losing connection to AveiroArte\u2019s visual heritage. Process & Strategy To reflect the diversity and depth of the exhibited works, we chose to incorporate different painting textures throughout the visual identity. Each format used a unique texture, showcasing the variety of artistic voices within the exhibition while maintaining a cohesive system. Our texture selections were driven by aesthetic quality and color harmony with the surrounding layout. We opted for a minimalist sans-serif typeface to ensure clarity and balance against the rich, detailed textures. This allowed the artwork-inspired backgrounds to shine without compromising legibility or design coherence. Outcome & Impact The final identity was a visually dynamic system that felt unified despite the variation across formats. Each piece had it\u2019s own artistic presence, yet together they formed a consistent and thoughtful visual narrative. The identity paid homage to the artistic nature of the exhibition while adhering to strong design principles. The exhibition was a success, attracting full audiences over several days. The branding contributed significantly to it\u2019s strong visual presence and community impact in Aveiro\u2019s cultural scene. GET IN TOUCH LINKEDINEMAILBEHANCE<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-989","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages\/989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/comments?post=989"}],"version-history":[{"count":0,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages\/989\/revisions"}],"wp:attachment":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/media?parent=989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}