{"id":2559,"date":"2026-01-22T09:43:37","date_gmt":"2026-01-22T09:43:37","guid":{"rendered":"https:\/\/patriciamadaleno.com\/?page_id=2559"},"modified":"2026-01-22T10:17:16","modified_gmt":"2026-01-22T10:17:16","slug":"coolbrain","status":"publish","type":"page","link":"https:\/\/patriciamadaleno.com\/pt\/coolbrain\/","title":{"rendered":"CoolbrAIn"},"content":{"rendered":"
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CoolbrAIn<\/h3>

Branding e Gest\u00e3o de Redes Sociais<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tVis\u00e3o Geral do Projeto<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

CoolbrAIn \u00e9 um projeto de investiga\u00e7\u00e3o europeu focado no desenvolvimento de solu\u00e7\u00f5es avan\u00e7adas de arrefecimento de chiplets, para processamento de IA de baixo consumo, \u00e0 escala nanom\u00e9trica. Posicionado na interse\u00e7\u00e3o entre ci\u00eancia, engenharia e inova\u00e7\u00e3o, o projeto exigiu um sistema de comunica\u00e7\u00e3o claro e cred\u00edvel, capaz de traduzir investiga\u00e7\u00e3o complexa numa narrativa acess\u00edvel e coerente.<\/p>

Fui respons\u00e1vel pelo desenvolvimento completo da marca e da comunica\u00e7\u00e3o do projeto, incluindo a estrat\u00e9gia de comunica\u00e7\u00e3o, log\u00f3tipo, sistema de identidade visual, site e um conjunto completo de templates.<\/p>

Continuo a trabalhar na gest\u00e3o das redes sociais do CoolbrAIn, garantindo consist\u00eancia em todos os canais de comunica\u00e7\u00e3o.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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O principal desafio foi criar um sistema visual e de comunica\u00e7\u00e3o capaz de refletir com precis\u00e3o um projeto altamente t\u00e9cnico e cient\u00edfico, mantendo-se compreens\u00edvel e envolvente para p\u00fablicos diversos, desde pesquisadores e parceiros acad\u00e9micos at\u00e9 institui\u00e7\u00f5es, stakeholders e o p\u00fablico em geral.<\/p>

Outro objetivo-chave foi projetar uma marca suficientemente flex\u00edvel para suportar uma ampla variedade de formatos, como relat\u00f3rios cient\u00edficos, apresenta\u00e7\u00f5es, cartazes e plataformas digitais, sem perder clareza ou consist\u00eancia. Equilibrar rigor cient\u00edfico com acessibilidade visual foi central para o projeto.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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O projeto come\u00e7ou com uma an\u00e1lise estrat\u00e9gica dos objetivos do CoolbrAIn, dos p\u00fablicos-alvo e do posicionamento no panorama de pesquisa europeu. A partir dessa base, desenvolvi uma estrat\u00e9gia de comunica\u00e7\u00e3o coesa que orientou todas as decis\u00f5es visuais e estruturais.<\/p>

A identidade visual foi constru\u00edda com base em princ\u00edpios de precis\u00e3o, clareza e confiabilidade, refletindo a profundidade tecnol\u00f3gica do projeto. Foi criado um sistema de marca modular para garantir adaptabilidade em diferentes formatos, desde materiais cient\u00edficos impressos at\u00e9 comunica\u00e7\u00f5es digitais.<\/p>

O website foi concebido como um hub central de comunica\u00e7\u00e3o, estruturado para apresentar de forma clara a miss\u00e3o, metodologia, parceiros e progresso do projeto. Foram desenvolvidos templates para apresenta\u00e7\u00f5es, relat\u00f3rios e cartazes para apoiar a consist\u00eancia a longo prazo, e facilitar o uso por todos os membros do projeto.<\/p>

A estrat\u00e9gia de redes sociais e a gest\u00e3o de conte\u00fado desempenham um papel cont\u00ednuo no refor\u00e7o da presen\u00e7a da marca, destacando marcos e mantendo uma linguagem visual coerente ao longo do tempo.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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O resultado foi um sistema de branding robusto, estrat\u00e9gico e flex\u00edvel, que fortalece a identidade do CoolbrAIn e apoia as suas necessidades de comunica\u00e7\u00e3o a todos os n\u00edveis. A estrutura visual e de comunica\u00e7\u00e3o refor\u00e7a a clareza, aumenta a credibilidade e facilita o engajamento com p\u00fablicos especializados e n\u00e3o especializados.<\/p>

O branding contribuiu para uma presen\u00e7a forte e profissional em formatos digitais e offline, posicionando o CoolbrAIn como uma iniciativa de pesquisa inovadora e confi\u00e1vel dentro do ecossistema cient\u00edfico e tecnol\u00f3gico europeu.<\/p>

Continuo a colaborar com a marca, garantindo que a estrat\u00e9gia \u00e9 mantida em todos os canais de comunica\u00e7\u00e3o, tanto online como offline.<\/p>

Explore o website para saber mais:
https:\/\/coolbrain.eu\/<\/a><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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ENTRAR EM CONTACTO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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LINKEDIN<\/a>
EMAIL<\/a>
BEHANCE<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

CoolbrAIn Branding & Social Media Management Project Overview CoolbrAIn is a European research project focused on developing advanced chiplet cooling solutions for low-consumption embedded AI processing at the nanoscale. Positioned at the intersection of science, engineering, and innovation, the project required a clear and credible communication system capable of translating complex research into an accessible and coherent narrative. I was responsible for the full branding and communication development of the project, including the communication strategy, logotype, visual identity system, website, and a complete set of design templates. I continue to work on the management of CoolbrAIn\u2019s social media, ensuring consistency across all communication channels. Objectives & Challenges The main challenge was to create a visual and communication system that could accurately reflect a highly technical and scientific project, while remaining understandable and engaging for diverse audiences, from researchers and academic partners to institutions, industry stakeholders, and the general public. Another key objective was to design a brand flexible enough to support a wide range of outputs, such as scientific reports, presentations, posters, and digital platforms, without losing clarity or consistency. Balancing scientific rigor with visual accessibility was central to the project. Process & Strategy The project began with a strategic analysis of CoolbrAIn\u2019s goals, target audiences, and positioning within the European research landscape. From this foundation, I developed a cohesive communication strategy that informed all visual and structural decisions. The visual identity was built around principles of precision, clarity, and reliability, reflecting the project\u2019s technological depth. A modular brand system was created to ensure adaptability across formats, from printed scientific materials to digital communication. The website was designed as a central communication hub, structured to clearly present the project\u2019s mission, methodology, partners, and progress. Design templates for presentations, reports, and posters were developed to support long-term consistency and ease of use by all project members. Social media strategy and content management play an ongoing role in reinforcing the brand\u2019s presence, highlighting milestones, and maintaining a coherent visual language over time. Outcome & Impact The result is a robust, strategic, and flexible branding system that strengthens CoolbrAIn\u2019s identity and supports its communication needs at every level. The visual and communication framework improves clarity, enhances credibility, and facilitates engagement with both specialized and non-specialized audiences. The branding has contributed to a strong and professional presence across digital and offline formats, positioning CoolbrAIn as a forward-thinking and credible research initiative within Europe\u2019s scientific and technological ecosystem. I continue to collaborate with the project, ensuring the brand strategy is consistently applied across all communication channels, both online and offline. Feel free to check their website for more:https:\/\/coolbrain.eu\/ GET IN TOUCH LINKEDINEMAILBEHANCE<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2559","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages\/2559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/comments?post=2559"}],"version-history":[{"count":7,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages\/2559\/revisions"}],"predecessor-version":[{"id":2594,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages\/2559\/revisions\/2594"}],"wp:attachment":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/media?parent=2559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}