{"id":2278,"date":"2025-09-12T10:45:21","date_gmt":"2025-09-12T10:45:21","guid":{"rendered":"https:\/\/patriciamadaleno.com\/?page_id=2278"},"modified":"2025-09-20T09:54:45","modified_gmt":"2025-09-20T09:54:45","slug":"purified-clean","status":"publish","type":"page","link":"https:\/\/patriciamadaleno.com\/pt\/purified-clean\/","title":{"rendered":"Purified Clean"},"content":{"rendered":"
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Purified Clean<\/h3>

Branding e Gest\u00e3o de Redes Sociais<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tVis\u00e3o Geral do Projeto<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Este projeto foi desenvolvido para a Purified Clean, uma empresa de limpeza de estofos, de Aveiro. Fui contratada para criar um sistema de branding completo: <\/strong>log\u00f3tipo, tipografia e paleta de cores, bem como materiais promocionais, como flyers e cart\u00f5es de visita. Al\u00e9m disso, desenvolvi a estrat\u00e9gia de comunica\u00e7\u00e3o e redes sociais<\/strong>, que continuo a aplicar como designer gr\u00e1fica e gestora de redes sociais da marca.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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O maior desafio foi construir uma identidade distinta e memor\u00e1vel<\/strong>. Para tal, come\u00e7\u00e1mos por uma estrat\u00e9gia de comunica\u00e7\u00e3o s\u00f3lida que destacava o posicionamento \u00fanico da Purified Clean: o foco na higieniza\u00e7\u00e3o e sa\u00fade, e n\u00e3o apenas em limpeza. A partir da\u00ed, a identidade visual cresceu de forma natural e intuitiva, refletindo essa diferen\u00e7a.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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O processo come\u00e7ou com uma an\u00e1lise profunda do que diferenciava a Purified Clean da concorr\u00eancia. A partir dessas diretrizes, desenvolvi uma estrat\u00e9gia de marca coesa e linhas condutoras<\/strong>, que serviram de base para todas as decis\u00f5es de design.<\/p>

A identidade precisava de transmitir profissionalismo, fiabilidade e cuidado com o cliente<\/strong>. As solu\u00e7\u00f5es visuais foram pensadas de forma a refletir estes valores, mantendo um aspeto fresco e acess\u00edvel, ajudando a marca a destacar-se num nicho t\u00e3o competitivo.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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O resultado foi uma identidade de marca forte e consistente<\/strong> , apoiada por uma estrat\u00e9gia de comunica\u00e7\u00e3o clara. Este trabalho ajudou a Purified Clean a atrair aten\u00e7\u00e3o, conquistar confian\u00e7a e crescer com uma base s\u00f3lida de clientes satisfeitos.<\/p>

Continuo a colaborar com a marca, garantindo que a estrat\u00e9gia \u00e9 mantida em todos os canais de comunica\u00e7\u00e3o, tanto online como offline.<\/p>

Explore o instagram para ver mais: @purified.clean<\/a><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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ENTRAR EM CONTACTO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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LINKEDIN<\/a>
EMAIL<\/a>
BEHANCE<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Purified Clean Branding & Social Media Management Project Overview This project was developed for Purified Clean, an upholstery cleaning company based in Aveiro. I was hired to create a complete branding system: logo, typography, and color palette, as well as promotional materials such as flyers and business cards. In addition, I designed the social media and communication strategy, which I continue to manage as their graphic designer and social media manager. Objectives & Challenges The biggest challenge was to build a distinct and memorable identity. To achieve this, we began with a solid communication strategy that highlighted Purified Clean\u2019s unique positioning: a focus on sanitization and health rather than just cleaning. From there, the visual identity grew naturally, reflecting this difference. Process & Strategy The process started with an in-depth understanding of what set Purified Clean apart from competitors. From these insights, I developed a cohesive brand strategy and guidelines, which served as the foundation for all design decisions. The brand identity needed to communicate professionalism, reliability, and client care. The visuals were designed to embody these values while keeping a fresh and approachable look, helping the company stand out in a crowded niche. Outcome & Impact The result was a strong and consistent brand identity supported by a clear communication strategy. This has helped Purified Clean attract attention, build trust, and grow a satisfied client base. I continue to collaborate with them, ensuring their brand strategy is maintained across all communication channels, both online and offline. Feel free to check their instagram for more: @purified.clean GET IN TOUCH LINKEDINEMAILBEHANCE<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2278","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages\/2278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/comments?post=2278"}],"version-history":[{"count":0,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages\/2278\/revisions"}],"wp:attachment":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/media?parent=2278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}