{"id":2,"date":"2023-04-04T18:11:59","date_gmt":"2023-04-04T18:11:59","guid":{"rendered":"https:\/\/patriciamadaleno.com\/?page_id=2"},"modified":"2026-01-26T13:47:01","modified_gmt":"2026-01-26T13:47:01","slug":"portfolio","status":"publish","type":"page","link":"https:\/\/patriciamadaleno.com\/pt\/","title":{"rendered":"PORTFOLIO"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Patricia\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Patricia Madaleno<\/strong><\/h1>

A criar identidades visuais estrat\u00e9gicas<\/em><\/strong> e diretrizes de comunica\u00e7\u00e3o<\/em><\/strong> que ajudam empresas a conectar-se com o seu p\u00fablico com clareza e prop\u00f3sito.
Ajudarei a alcan\u00e7ar a imagem e o impacto que a sua marca merece<\/em><\/strong>.<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tVer Projetos<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Projetos<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Log\u00f3tipos<\/strong>
V\u00e1rias Empresas<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Branding e Gest\u00e3o de Redes Sociais
<\/b>-1 Collective<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Branding e Gest\u00e3o de Redes Sociais
<\/b>Groovy Jam Sessions<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Branding e Gest\u00e3o de Redes Sociais
<\/b>Purified Clean<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Identidade Visual para Feira Internacional
<\/b>W&L Coating Systems<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Identidade Visual de Exposi\u00e7\u00e3o<\/strong>
AveiroArte<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Design de Capa
<\/b>Beatriz Domingues<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Branding e Gest\u00e3o de Redes Sociais<\/strong>
CoolbrAIn<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Clientes com quem trabalhei<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t12 Marias\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\t\t\n\t\t\t\t\tLeonidas\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\t\t\n\t\t\t\t\tSPI 2024\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\t\t\n\t\t\t\t\tKEFI Records\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\t\t\n\t\t\t\t\tICOE\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\t\t\n\t\t\t\t\tProduct Weekend\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\t\t\n\t\t\t\t\tTI - UA\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\t\t\n\t\t\t\t\tACT108 Records\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<\/div>\n<\/div>\n
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\n\t\t\t\t\t\n\t\t\t\t\tGroovy Jam Sessions\t\t\t\t\t<\/a>\n\t\t\t<\/h5>\n\t\t\t<\/div>\n<\/div>\n
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Explore os projetos em
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Testemunhos de Clientes<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Michael Liehr<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t
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W&L Coating Systems GmbH<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\n\t\t\t
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A W&L Coating Systems GmbH \u00e9 uma pequena empresa alem\u00e3 que desenvolve e produz electrodos revestidos de diamante para sistemas de tratamento eletroqu\u00edmico de \u00e1guas residuais. Tendo completado prot\u00f3tipos no in\u00edcio de 2024, quer\u00edamos levar os nossos produtos para os mercados. Sendo uma pequena empresa, precis\u00e1vamos da ajuda de um profissional que fosse capaz de compreender o nosso p\u00fablico-alvo, e criar um layout para o website adequado, flyers, e ajudar-nos na conce\u00e7\u00e3o do design das paredes para um stand, para a feira internacional IFAT 2024 em Munique, e outro para a feira ACHEMA 2024 mais tarde em Frankfurt. Contact\u00e1mos v\u00e1rias empresas e indiv\u00edduos adequados, mas acab\u00e1mos por decidir confiar esta tarefa \u00e0 Patr\u00edcia Madaleno, de Aveiro, uma vez que ela pareceu compreender o nosso neg\u00f3cio, ideias e necessidades desde o primeiro contacto com ela. Em apenas alguns meses, desenvolveu uma abordagem de marketing abrangente para os nossos produtos que funcionou extremamente bem nas feiras. O nosso pessoal do stand foi inundado com visitantes que se sentiam atra\u00eddos pelo design do nosso stand, que se destacava no meio dos restantes.
Trabalhar com a Patricia Madaleno foi uma experi\u00eancia muito agrad\u00e1vel para n\u00f3s, uma vez que ela \u00e9 muito engenhosa, tem uma perspetiva estrat\u00e9gica, tem uma excelente compreens\u00e3o das necessidades dos clientes, Tudo isto, enquanto desenvolve propostas e layouts em tempo \u00fatil. Por \u00faltimo, mas n\u00e3o menos importante, gostar\u00edamos de mencionar a atmosfera relaxante e positiva que sempre desfrut\u00e1mos durante as numerosas reuni\u00f5es com ela. Iremos certamente voltar a contratar os seus servi\u00e7os para os nossos pr\u00f3ximos eventos.<\/p><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

13 de setembro de 2025<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t
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Diamond Technologies<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\t\n\n\t\t\t
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A Patr\u00edcia foi respons\u00e1vel pela cria\u00e7\u00e3o do meu modelo de apresenta\u00e7\u00e3o. Fa\u00e7o v\u00e1rias palestras em diferentes confer\u00eancias cient\u00edficas e tinha o meu pr\u00f3prio modelo que, ingenuamente, pensava ser perfeito. A Patr\u00edcia criou uma identidade totalmente nova, desde o tipo de letra \u00e0s formas e ao esquema de cores. O novo modelo de apresenta\u00e7\u00e3o \u00e9 limpo e organizado. Fiquei bastante surpreendida ao ver como esta apresenta\u00e7\u00e3o me permite transmitir a informa\u00e7\u00e3o de uma forma mais clara e estruturada.
A Patricia \u00e9 tamb\u00e9m respons\u00e1vel pela gest\u00e3o da minha rede profissional. Ela ajuda-me a planear o conte\u00fado das minhas publica\u00e7\u00f5es. Eu sou respons\u00e1vel pelo conte\u00fado t\u00e9cnico, mas ela ajuda-me a programar o tipo de publica\u00e7\u00e3o que devo preparar e a linguagem que devo utilizar. Isto traduziu-se num aumento significativo das intera\u00e7\u00f5es com outros membros da rede profissional, bem como num aumento das liga\u00e7\u00f5es que s\u00e3o relevantes para a minha \u00e1rea de trabalho.<\/p><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

16 de julho de 2025<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t
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Yuri Cabral<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t
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Tive algumas reuni\u00f5es com a Patr\u00edcia para apresentar as premissas da minha empresa e alinhar as minhas expectativas em rela\u00e7\u00e3o ao projeto. Desde o in\u00edcio, ela foi extremamente atenciosa e esclarecedora, sempre buscando extrair ao m\u00e1ximo a minha vis\u00e3o sobre a Purified Clean.<\/p>

O resultado foi um trabalho excelente, que n\u00e3o s\u00f3 abra\u00e7ou tudo o que eu imaginava, como tamb\u00e9m trouxe o toque criativo e muito bem colocado da vis\u00e3o dela sobre a marca.<\/p>

Gostamos tanto do resultado que decidimos dar continuidade com a Patr\u00edcia tamb\u00e9m nas redes sociais, e j\u00e1 estamos a colher frutos desse trabalho, que tem sido eficaz e muito proveitoso. Sem d\u00favida, come\u00e7amos a nossa presen\u00e7a online da melhor forma poss\u00edvel gra\u00e7as ao apoio dela.<\/p><\/p>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t

23 de mar\u00e7o de 2025<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t
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ENTRAR EM CONTACTO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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LINKEDIN<\/a>
EMAIL<\/a>
BEHANCE<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Patricia Madaleno Designing meaningful brand identities and communication systems that help businesses connect with their audiences with clarity and purpose.I\u2019ll help you achieve the look and feel your brand deserves. Check Projects Selected Work Logotype DevelopmentSeveral Brands Branding & Social Media Management-1 Collective Branding & Social Media ManagementGroovy Jam Sessions Branding & Social Media ManagementPurified Clean International Fair’s Visual IdentityW&L Coating Systems Art Exhibition Visual IdentityAveiroArte Cover DesignBeatriz Domingues Branding & Social Media ManagementCoolbrAIn Clients I have worked with 12 Marias Leonidas SPI 2024 KEFI Records ICOE Product Weekend IT – UA ACT108 Records Groovy Jam Sessions CoolbrAIn Check these projects atBehance Client Testimonials Michael Liehr W&L Coating Systems GmbH ★ ★ ★ ★ ★ W&L Coating Systems GmbH is a small German high tech company that develops and produces diamond coated electrodes for electrochemical treatment systems of wastewater. Having completed prototypes beginning of 2024 we wanted to take our products to the markets. Being a small company we needed the help of a professional who would be able to understand the targeted client base\u00a0 and create a suitable webpage layout with products and services, hand out material like product flyers and assist us in the design of wallpapers for a booth at the international trade fair IFAT 2024 in Munich and one for the ACHEMA 2024 trade fair later on in Frankfurt. We contacted several suitable companies and individuals but eventually decided to\u00a0 trust Patricia Madaleno from Aveiro with this task since she appeared to understand our business, ideas and needs from the very first contact with her. Within only a few months she developed a comprehensive marketing approach for our products which worked out extremely well at both IFAT and ACHEMA trade fairs. Our booth personnel had been inundated with visitors not at least being attracted by our booth layout. Working with Patricia Madaleno was a very pleasant experience for us since she is very resourceful, has a strategic perspective, has an excellent understanding of customers needs and develops proposals and layouts in a timely manner. Last but not least we would like to mention the relaxing and positive atmosphere we always enjoyed during the numerous discussions with her. We will certainly hire her services again for our next product marketing event. September 13th, 2025 Joana Mendes Diamond Technologies ★ ★ ★ ★ ★ Patricia was responsible for the creation of my presentation template. I give a lot of talks at different scientific conferences and had my own template which, I naively thought, was perfect. Patricia created a whole new identity, from the font type to the shapes and color scheme. The new presentation template is neat and organized. I was quite surprised to see how this template allows me to convey the information in a more clear and structured way. I tented to think of content only, and realized that the more we combine content with form, the better speakers we become.Patricia is also responsible for managing my professional network. She helps me plan the content of the posts. I am responsible for the technical content, but she helps me programming the type of post I should prepare, and the language I should use. And this translated in a significant increase of interactions with other members of the professional network, as well as an increase in the connections that are relevant for my work area. July 16th, 2025 Yuri Cabral Purified Clean ★ ★ ★ ★ ★ I had a few meetings with Patr\u00edcia to present my company\u2019s principles and align my expectations for the project. From the very beginning, she was extremely attentive and clear, always seeking to fully understand my vision for Purified Clean. The result was an excellent piece of work that not only embraced everything I had imagined but also added her creative touch and well-placed perspective on the brand. We were so pleased with the outcome that we decided to continue working with Patr\u00edcia on our social media as well, and we\u2019re already seeing the benefits of this collaboration, which has been both effective and very rewarding. Without a doubt, we started our online presence in the best way possible thanks\u00a0to\u00a0her\u00a0support. March 23rd, 2025 GET IN TOUCH LINKEDINEMAILBEHANCE<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":42,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":2625,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages\/2\/revisions\/2625"}],"wp:attachment":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}