{"id":1660,"date":"2025-04-25T18:06:55","date_gmt":"2025-04-25T18:06:55","guid":{"rendered":"https:\/\/patriciamadaleno.com\/?page_id=1660"},"modified":"2025-09-19T18:11:48","modified_gmt":"2025-09-19T18:11:48","slug":"about","status":"publish","type":"page","link":"https:\/\/patriciamadaleno.com\/pt\/about\/","title":{"rendered":"About"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Sobre mim<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tSobre mim<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Ol\u00e1! Eu sou a Patricia, uma designer gr\u00e1fica portuguesa, de Aveiro.
O meu\u00a0percurso acad\u00e9mico<\/strong>\u00a0come\u00e7ou em\u00a0Artes Visuais,<\/strong>\u00a0e\u00a0Design<\/strong>, que estudei na Universidade de Aveiro. Se quiser aprofundar-se na minha experi\u00eancia, pode explorar o meu\u00a0Linkedin<\/a>.<\/p>

Desde muito nova que me senti atra\u00edda pelas artes, desde pintura, a trabalhos manuais. No entanto, com o tempo percebi que ser \u201cartista\u201d no sentido tradicional n\u00e3o era exatamente o meu caminho. Foi ent\u00e3o que descobri o design gr\u00e1fico, uma disciplina que me fez sentir que o trabalho nem sempre sabe a trabalho, criando solu\u00e7\u00f5es visuais com estrat\u00e9gia. Esta \u00e1rea juntou a minha\u00a0inclina\u00e7\u00e3o art\u00edstica<\/strong>\u00a0\u00e0 minha\u00a0vertente l\u00f3gica.<\/strong>.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tO que posso oferecer<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Sou especializada em Branding e Design Editorial<\/strong>, desenvolvo Estrat\u00e9gias de Comunica\u00e7\u00e3o<\/strong>, e fa\u00e7o gest\u00e3o de Redes Sociais.<\/strong>\u00a0O meu trabalho vai para al\u00e9m de criar solu\u00e7\u00f5es visuais: o meu trabalho baseia-se na constru\u00e7\u00e3o de um tom de voz \u00fanico e exclusivo de cada marca.<\/p>

Da gest\u00e3o ao desenvolvimento estrat\u00e9gico, fundamentalmente sirvo o prop\u00f3sito de ajudar as marcas a comunicarem com claridade e autenticidade a voz que elas desejam ter.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tAbordagem Profissional<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Inicio cada projeto com um passo essencial:\u00a0compreens\u00e3o<\/strong>. Invisto tempo a ouvir verdadeiramente os meus clientes: os seus objetivos, valores e vis\u00e3o. Vejo o meu papel como uma ferramenta para dar vida \u00e0s suas ideias com prop\u00f3sito e clareza.<\/p>

Depois de reunir toda a informa\u00e7\u00e3o necess\u00e1ria, desenvolvo uma\u00a0estrutura estrat\u00e9gica<\/strong>\u00a0que guia todo o processo criativo. Cada decis\u00e3o, at\u00e9 ao mais pequeno detalhe, segue a l\u00f3gica desse plano, de forma a garantir coer\u00eancia, impacto e resultados mensur\u00e1veis.<\/p>

O feedback e as revis\u00f5es s\u00e3o uma parte fundamental deste processo. N\u00e3o os encaro de forma pessoal; para mim, s\u00e3o oportunidades de melhorar e refinar. Afinal, o design n\u00e3o \u00e9 sobre autoexpress\u00e3o: \u00e9 sobre criar\u00a0solu\u00e7\u00f5es visuais<\/strong>\u00a0que\u00a0solucionam problemas reais<\/strong>\u00a0e fortalecem a presen\u00e7a de uma marca no mundo.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tCompet\u00eancias & Ferramentas<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Trabalho sobretudo com a\u00a0Adobe Creative Cloud<\/strong>, como Illustrator, Photoshop, InDesign e After Effects. Utilizo tamb\u00e9m o\u00a0Figma<\/strong>\u00a0para design digital. A minha versatilidade permite que me adapte facilmente a diferentes formatos e plataformas, respondendo \u00e0s necessidades de cada cliente e projeto.<\/p>

Tenho uma atra\u00e7\u00e3o especial tanto pelas ind\u00fastrias cient\u00edficas como pelas art\u00edsticas. \u00c0 primeira vista, podem parecer opostos: uma guiada pela estrutura e precis\u00e3o, a outra pela liberdade e criatividade. Mas, para mim, refletem dois lados igualmente importantes de quem sou: a pensadora anal\u00edtica e a criadora expressiva. Adoro o desafio de navegar entre essas diferen\u00e7as para criar trabalho que n\u00e3o seja apenas bonito, mas tamb\u00e9m estrat\u00e9gico e eficaz.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tPara al\u00e9m do Design<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Quando n\u00e3o estou a trabalhar, \u00e9 prov\u00e1vel que me encontrem desligada do ecr\u00e3, a passear na natureza, a ler ou a criar algo com as m\u00e3os. Estar ao ar livre \u00e9 a minha forma de recarregar energias e reconectar-me com a inspira\u00e7\u00e3o. Afinal, a natureza \u00e9 o designer original, cheia de padr\u00f5es, texturas e solu\u00e7\u00f5es que alimentam o meu pensamento criativo.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Patricia\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

ENTRAR EM CONTACTO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

LINKEDIN<\/a>
EMAIL<\/a>
BEHANCE<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

About Me About me Hello! I\u2019m Patricia Madaleno, a portuguese graphic designer.My\u00a0academic background\u00a0is rooted in\u00a0Visual Arts\u00a0and\u00a0Design, which I studied at the University of Aveiro. If you\u2019d like a deeper look at my journey, feel free to explore my\u00a0LinkedIn profile. From a young age, I\u2019ve been deeply drawn to the arts \u2014 from painting and crafts to music and visual storytelling. However, as I grew older, I realized that being an \u201cartist\u201d in the traditional sense wasn\u2019t quite my path. That\u2019s when I discovered graphic design \u2014 a discipline that felt like home. It allowed me to express creativity with a purpose: solving problems through structured visual communication. It gave form to both my\u00a0artistic inclinations\u00a0and my\u00a0logical mindset. What I can do for You I am specialized in branding and editorial design, and I also develop communication strategies, and manage social media\u00a0for my clients. My work goes beyond creating visuals: it\u2019s about building a clear tone of voice, designing content that reflects each brand\u2019s identity, and ensuring consistency across platforms. From planning and strategy to design and channel management, I help brands communicate with clarity and authenticity, while engaging their audiences in meaningful ways. My Design Approach Every design project begins with one key step:\u00a0understanding. I invest time in truly listening to my clients \u2014 their goals, their values, their vision. I see my role as a tool that brings their ideas to life with purpose and clarity. Once I\u2019ve gathered the necessary information, I develop a\u00a0strategic framework\u00a0that guides the entire creative process. Each decision I make \u2014 whether visual, functional, or emotional \u2014 follows the logic of this plan, ensuring coherence and impact. Feedback and revisions are an essential part of that process. I don\u2019t take them personally; instead, I see them as opportunities to refine and improve. After all, design isn\u2019t about self-expression alone \u2014 it\u2019s about creating\u00a0visual solutions\u00a0that\u00a0solve real problems\u00a0and elevate a brand\u2019s presence in the world. Tools & Expertise I work primarily with\u00a0Adobe Creative Cloud, including Illustrator, Photoshop, InDesign, and After Effects. I also use\u00a0Figma\u00a0for digital design and interface projects. My versatility allows me to move fluidly across different formats and platforms, adapting to the needs of each client and brief. I\u2019m particularly drawn to both scientific and artistic industries. At first glance, they may seem like opposites \u2014 one driven by structure and precision, the other by freedom and creativity. But for me, they reflect two equally important sides of who I am: the analytical thinker and the expressive creator. I love the challenge of navigating those differences to craft work that is not only beautiful, but also strategic and effective. Beyond Design When I\u2019m not designing, you\u2019ll usually find me unplugged \u2014 walking in nature, reading, or creating something with my hands. Spending time outdoors is my way of recharging and reconnecting with inspiration. Nature is, after all, the original designer \u2014 full of patterns, textures, and solutions that fuel my creative thinking. GET IN TOUCH LINKEDINEMAILBEHANCE<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1660","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages\/1660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/comments?post=1660"}],"version-history":[{"count":0,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages\/1660\/revisions"}],"wp:attachment":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/media?parent=1660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}