{"id":1620,"date":"2025-04-25T19:03:44","date_gmt":"2025-04-25T19:03:44","guid":{"rendered":"https:\/\/patriciamadaleno.com\/?page_id=1620"},"modified":"2026-02-09T15:58:44","modified_gmt":"2026-02-09T15:58:44","slug":"1-collective","status":"publish","type":"page","link":"https:\/\/patriciamadaleno.com\/pt\/1-collective\/","title":{"rendered":"-1 Collective"},"content":{"rendered":"
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-1 Collective<\/h3>

Branding e Gest\u00e3o de Redes Sociais<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tVis\u00e3o Geral do Projeto<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Este projeto baseou-se no desenvolvimento da identidade visual completa do -1 Collective, um coletivo de m\u00fasica eletr\u00f3nica portugu\u00eas. O projeto incluiu a cria\u00e7\u00e3o de uma estrat\u00e9gia visual e de comunica\u00e7\u00e3o, com guidelines de marca, templates para promo\u00e7\u00e3o de eventos e materiais de comunica\u00e7\u00e3o adapt\u00e1veis para formatos digitais e impressos.<\/p>

Durante um ano, fui a designer gr\u00e1fica respons\u00e1vel pela marca, bem como a gestora das suas redes sociais.<\/p>

As fotografias apresentadas neste projeto foram tiradas pela talentosa Andreia Ventura. Pode ver mais do seu trabalho no seu Portfolio<\/a><\/span> ou segui-la no Instagram<\/a><\/span>.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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A m\u00fasica eletr\u00f3nica \u00e9 um espa\u00e7o altamente saturado e visualmente competitivo. O maior desafio foi criar uma identidade visual verdadeiramente \u00fanica; capaz de distinguir o -1 Collective dos restantes, mantendo o esp\u00edrito underground e en\u00e9rgico.<\/p>

Foi necess\u00e1rio encontrar um equil\u00edbrio entre minimalismo e complexidade: desenvolver um sistema que funcionasse em diferentes visuais, muitas vezes psicad\u00e9licos, sem perder clareza ou reconhecimento. A marca tinha de ser vers\u00e1til para m\u00faltiplos formatos, desde flyers digitais de eventos a materiais impressos, mantendo sempre a coer\u00eancia.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Come\u00e7\u00e1mos por criar um mapa de palavras para definir a personalidade central da marca: Minimal, Underground e Uplifting.
Enquanto as duas primeiras eram visualmente compat\u00edveis, integrar \u201cuplifting\u201d numa est\u00e9tica minimalista revelou-se mais complexo e orientou grande parte da experimenta\u00e7\u00e3o visual.<\/p>

O log\u00f3tipo foi desenvolvido em torno do conceito de uma escada descendente: uma refer\u00eancia \u00e0 ideia de ser \u201cunderground\u201d, tanto em sentido f\u00edsico como cultural. Incorpora subtilmente o \u201c-1\u201d dentro de uma estrutura quadrada, criando um s\u00edmbolo forte, instantaneamente reconhec\u00edvel e eficaz a qualquer escala.<\/p>

A tipografia foi escolhida pelas suas linhas limpas e minimalistas, oferecendo equil\u00edbrio visual face a fundos psicad\u00e9licos e cheios de cor. Os layouts foram pensados para assegurar clareza, com uma hierarquia tipogr\u00e1fica forte que d\u00e1 destaque aos artistas e \u00e0s informa\u00e7\u00f5es principais de cada evento.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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O resultado foi uma identidade visual marcante e coesa. O log\u00f3tipo minimalista, baseado no quadrado, funciona como assinatura consistente, apoiado por paletas de cores vibrantes e texturas cheias de energia. Este contraste cria uma linguagem visual distintiva, simultaneamente moderna e enraizada na cultura underground da m\u00fasica eletr\u00f3nica, refor\u00e7ando a import\u00e2ncia da tens\u00e3o no design: o equil\u00edbrio entre simplicidade e express\u00e3o.\u00a0<\/p>

O branding despertou curiosidade e reconhecimento por parte do p\u00fablico. Permitindo a promo\u00e7\u00e3o de eventos em m\u00faltiplos formatos, manteve-se sempre um fio condutor coerente. Observ\u00e1mos um aumento no engajamento e uma resposta muito positiva tanto de participantes como de colaboradores. Os seguidores do coletivo continuam a crescer de forma est\u00e1vel e cont\u00ednua.<\/p>

Explore o instagram para ver mais:@menoum_collective<\/a><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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ENTRAR EM CONTACTO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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LINKEDIN<\/a>
EMAIL<\/a>
BEHANCE<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

-1 Collective Branding & Social Media Management Project Overview This project involved developing the full brand identity for\u00a0-1 Collective, an electronic music collective. The scope included creating a complete visual and communication strategy, including branding guidelines, event promotion templates, and adaptable communication assets for both print and digital media. I was the lead and sole graphic designer for this brand, as well as its social media manager, for a full year. The photographs featured on this website were taken by the talented Andreia Ventura. You can view more of her work on her Portfolio or follow her on Instagram. Objectives & Challenges The electronic music scene is a highly saturated and visually competitive space. Our challenge was to craft a visual identity that felt truly unique; one that could distinguish -1 Collective\u00a0from others while staying true to its underground ethos and energetic spirit. We had to find a balance between minimalism and complexity: creating a system that worked across diverse, often psychedelic visuals, without losing clarity or recognizability. The brand had to be versatile for multiple formats, from digital event flyers to print materials, while remaining cohesive. Process & Strategy We began by building a word map to define the brand\u2019s core personality:\u00a0Minimal, Underground, and Uplifting.While the first two were visually compatible, integrating the \u201cuplifting\u201d quality in a minimalist aesthetic was more complex and guided much of the visual experimentation. The logo was built around the concept of a descending staircase: a nod to the idea of being \u201cunderground,\u201d both physically and culturally. It subtly incorporates a \u201c-1\u201d within a square grid structure, creating a bold, instantly recognizable symbol that functions well at any scale. Typography was chosen for it\u2019s clean, minimal lines, providing visual balance against rich, psychedelic backgrounds full of vibrant color. Layouts were designed for clarity, with a strong typographic hierarchy that gives prominence to featured artists and key event details. Outcome & Impact The result was a striking and cohesive visual identity. The minimal, square-based logotype acts as a consistent brand signature, supported by vibrant color palettes and high-energy textures. This contrast creates a distinctive visual language that feels both modern and rooted in the underground electronic culture, reinforcing the importance of tension in design: the push and pull between simplicity and expression.\u00a0 The branding sparked curiosity and recognition from the audience. It enabled us to promote events across multiple formats while maintaining a coherent visual thread. We\u2019ve seen increased engagement and a strong response from both attendees and collaborators. Feel free to check their instagram for more: @menoum_collective GET IN TOUCH LINKEDINEMAILBEHANCE<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1620","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages\/1620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/comments?post=1620"}],"version-history":[{"count":9,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages\/1620\/revisions"}],"predecessor-version":[{"id":2629,"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/pages\/1620\/revisions\/2629"}],"wp:attachment":[{"href":"https:\/\/patriciamadaleno.com\/pt\/wp-json\/wp\/v2\/media?parent=1620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}