{"id":2278,"date":"2025-09-12T10:45:21","date_gmt":"2025-09-12T10:45:21","guid":{"rendered":"https:\/\/patriciamadaleno.com\/?page_id=2278"},"modified":"2025-09-20T09:54:45","modified_gmt":"2025-09-20T09:54:45","slug":"purified-clean","status":"publish","type":"page","link":"https:\/\/patriciamadaleno.com\/en\/purified-clean\/","title":{"rendered":"Purified Clean"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2278\" class=\"elementor elementor-2278\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64654a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no qodef-elementor-content-no\" data-id=\"64654a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9f549d2\" data-id=\"9f549d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6d6368 elementor-widget elementor-widget-text-editor\" data-id=\"d6d6368\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Purified Clean<\/h3><h6>Branding &amp; Social Media Management<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-88c2fb3\" data-id=\"88c2fb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1b058ed\" data-id=\"1b058ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-404f94e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no qodef-elementor-content-no\" data-id=\"404f94e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79bcbb1\" data-id=\"79bcbb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd57055 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bd57055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1dd349b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no qodef-elementor-content-no\" data-id=\"1dd349b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6e42b80\" data-id=\"6e42b80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d9d895 elementor-widget__width-initial elementor-widget elementor-widget-toggle\" data-id=\"5d9d895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9811\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-9811\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Project Overview<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9811\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-9811\"><p data-start=\"367\" data-end=\"392\">This project was developed for Purified Clean, an upholstery cleaning company based in Aveiro. I was hired to create a <strong data-start=\"387\" data-end=\"415\">complete branding system: <\/strong>logo, typography, and color palette, as well as promotional materials such as flyers and business cards. In addition, I designed the <strong data-start=\"562\" data-end=\"605\">social media and communication strategy<\/strong>, which I continue to manage as their graphic designer and social media manager.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9812\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-9812\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Objectives & Challenges<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9812\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-9812\"><p data-start=\"908\" data-end=\"940\">The biggest challenge was to build a <strong data-start=\"814\" data-end=\"878\">distinct and memorable identity<\/strong>. To achieve this, we began with a solid communication strategy that highlighted Purified Clean\u2019s unique positioning: a focus on sanitization and health rather than just cleaning. From there, the visual identity grew naturally, reflecting this difference.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9813\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-9813\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Process & Strategy<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9813\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-9813\"><p data-start=\"1171\" data-end=\"1410\">The process started with an in-depth understanding of what set Purified Clean apart from competitors. From these insights, I developed a <strong data-start=\"1308\" data-end=\"1350\">cohesive brand strategy and guidelines<\/strong>, which served as the foundation for all design decisions.<\/p><p data-start=\"1412\" data-end=\"1650\">The brand identity needed to communicate <strong data-start=\"1453\" data-end=\"1502\">professionalism, reliability, and client care<\/strong>. The visuals were designed to embody these values while keeping a fresh and approachable look, helping the company stand out in a crowded niche.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-9814\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-9814\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Outcome & Impact<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-9814\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-9814\"><p data-start=\"1680\" data-end=\"1881\">The result was a <strong data-start=\"1697\" data-end=\"1737\">strong and consistent brand identity<\/strong> supported by a clear communication strategy. This has helped Purified Clean attract attention, build trust, and grow a satisfied client base.<\/p><p data-start=\"1883\" data-end=\"2025\">I continue to collaborate with them, ensuring their brand strategy is maintained across all communication channels, both online and offline.<\/p><p data-start=\"1883\" data-end=\"2025\">Feel free to check their instagram for more: <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.instagram.com\/purified.clean\/\">@purified.clean<\/a><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b2a8cee\" data-id=\"b2a8cee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae40cb3 elementor-widget elementor-widget-image\" data-id=\"ae40cb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Logo-819x1024.jpg\" class=\"attachment-large size-large wp-image-2281\" alt=\"Logotype\" srcset=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Logo-819x1024.jpg 819w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Logo-240x300.jpg 240w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Logo-768x960.jpg 768w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Logo.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-102f15a elementor-widget elementor-widget-spacer\" data-id=\"102f15a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da1cf91 elementor-widget elementor-widget-image\" data-id=\"da1cf91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Set-819x1024.jpg\" class=\"attachment-large size-large wp-image-2283\" alt=\"Branding Set\" srcset=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Set-819x1024.jpg 819w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Set-240x300.jpg 240w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Set-768x960.jpg 768w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Set.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff5d0ec elementor-widget elementor-widget-spacer\" data-id=\"ff5d0ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70b2398 elementor-widget elementor-widget-image\" data-id=\"70b2398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Flyer-2-819x1024.jpg\" class=\"attachment-large size-large wp-image-2285\" alt=\"Flyer\" srcset=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Flyer-2-819x1024.jpg 819w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Flyer-2-240x300.jpg 240w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Flyer-2-768x960.jpg 768w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Flyer-2.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7021a elementor-widget elementor-widget-spacer\" data-id=\"8f7021a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c44d36d elementor-widget elementor-widget-image\" data-id=\"c44d36d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Merch-819x1024.jpg\" class=\"attachment-large size-large wp-image-2287\" alt=\"Workwear\" srcset=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Merch-819x1024.jpg 819w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Merch-240x300.jpg 240w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Merch-768x960.jpg 768w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Merch.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-32407cd\" data-id=\"32407cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5718cde elementor-widget elementor-widget-image\" data-id=\"5718cde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Colors-and-Typography-819x1024.jpg\" class=\"attachment-large size-large wp-image-2282\" alt=\"Colors and Typography\" srcset=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Colors-and-Typography-819x1024.jpg 819w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Colors-and-Typography-240x300.jpg 240w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Colors-and-Typography-768x960.jpg 768w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Colors-and-Typography.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-069cfb5 elementor-widget elementor-widget-spacer\" data-id=\"069cfb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caa8d60 elementor-widget elementor-widget-image\" data-id=\"caa8d60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Flyer-819x1024.jpg\" class=\"attachment-large size-large wp-image-2284\" alt=\"Flyer\" srcset=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Flyer-819x1024.jpg 819w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Flyer-240x300.jpg 240w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Flyer-768x960.jpg 768w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Flyer.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860935e elementor-widget elementor-widget-spacer\" data-id=\"860935e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce1698 elementor-widget elementor-widget-image\" data-id=\"7ce1698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Business-Card-819x1024.jpg\" class=\"attachment-large size-large wp-image-2286\" alt=\"Business Card\" srcset=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Business-Card-819x1024.jpg 819w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Business-Card-240x300.jpg 240w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Business-Card-768x960.jpg 768w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Business-Card.jpg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-942cd5d elementor-widget elementor-widget-spacer\" data-id=\"942cd5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-790ec51 elementor-widget elementor-widget-image\" data-id=\"790ec51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Post-819x1024.jpg\" class=\"attachment-large size-large wp-image-2288\" alt=\"Instagram Post Example\" srcset=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Post-819x1024.jpg 819w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Post-240x300.jpg 240w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Post-768x960.jpg 768w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/Post.jpg 1081w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-743b114 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no qodef-elementor-content-no\" data-id=\"743b114\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f36c6dc\" data-id=\"f36c6dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1b33d67\" data-id=\"1b33d67\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e712728 elementor-widget elementor-widget-image\" data-id=\"e712728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/First-Post-1024x717.jpg\" class=\"attachment-large size-large wp-image-2289\" alt=\"Instagram Post Example\" srcset=\"https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/First-Post-1024x717.jpg 1024w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/First-Post-300x210.jpg 300w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/First-Post-768x538.jpg 768w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/First-Post-1536x1075.jpg 1536w, https:\/\/patriciamadaleno.com\/wp-content\/uploads\/2025\/09\/First-Post.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb31c8d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no qodef-elementor-content-no\" data-id=\"bb31c8d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-778eb6f\" data-id=\"778eb6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97f4aaa elementor-widget elementor-widget-spacer\" data-id=\"97f4aaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e10864 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no qodef-elementor-content-no\" data-id=\"7e10864\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4e2a56\" data-id=\"f4e2a56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fecef97 elementor-widget elementor-widget-heading\" data-id=\"fecef97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GET IN TOUCH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04639da elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no qodef-elementor-content-no\" data-id=\"04639da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5361b71\" data-id=\"5361b71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-767ac90 elementor-widget elementor-widget-text-editor\" data-id=\"767ac90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.linkedin.com\/in\/patricia-madaleno\/\" target=\"_blank\" rel=\"noopener\">LINKEDIN<\/a><br \/><a href=\"mailto:contact@patriciamadaleno.com\" target=\"_blank\" rel=\"noopener\">EMAIL<\/a><br \/><a href=\"https:\/\/www.behance.net\/patricimadalen\" target=\"_blank\" rel=\"noopener\">BEHANCE<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Purified Clean Branding &amp; Social Media Management Project Overview This project was developed for Purified Clean, an upholstery cleaning company based in Aveiro. I was hired to create a complete branding system: logo, typography, and color palette, as well as promotional materials such as flyers and business cards. In addition, I designed the social media and communication strategy, which I continue to manage as their graphic designer and social media manager. Objectives &#038; Challenges The biggest challenge was to build a distinct and memorable identity. To achieve this, we began with a solid communication strategy that highlighted Purified Clean\u2019s unique positioning: a focus on sanitization and health rather than just cleaning. From there, the visual identity grew naturally, reflecting this difference. Process &#038; Strategy The process started with an in-depth understanding of what set Purified Clean apart from competitors. From these insights, I developed a cohesive brand strategy and guidelines, which served as the foundation for all design decisions. The brand identity needed to communicate professionalism, reliability, and client care. The visuals were designed to embody these values while keeping a fresh and approachable look, helping the company stand out in a crowded niche. Outcome &#038; Impact The result was a strong and consistent brand identity supported by a clear communication strategy. This has helped Purified Clean attract attention, build trust, and grow a satisfied client base. I continue to collaborate with them, ensuring their brand strategy is maintained across all communication channels, both online and offline. Feel free to check their instagram for more: @purified.clean GET IN TOUCH LINKEDINEMAILBEHANCE<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2278","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/pages\/2278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/comments?post=2278"}],"version-history":[{"count":0,"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/pages\/2278\/revisions"}],"wp:attachment":[{"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/media?parent=2278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}