{"id":1660,"date":"2025-04-25T18:06:55","date_gmt":"2025-04-25T18:06:55","guid":{"rendered":"https:\/\/patriciamadaleno.com\/?page_id=1660"},"modified":"2025-09-19T18:11:48","modified_gmt":"2025-09-19T18:11:48","slug":"about","status":"publish","type":"page","link":"https:\/\/patriciamadaleno.com\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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About Me<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tAbout me<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Hello! I\u2019m Patricia Madaleno, a portuguese graphic designer.
My\u00a0academic background<\/strong>\u00a0is rooted in\u00a0Visual Arts<\/strong>\u00a0and\u00a0Design<\/strong>, which I studied at the University of Aveiro. If you\u2019d like a deeper look at my journey, feel free to explore my\u00a0LinkedIn profile<\/a>.<\/p>

From a young age, I\u2019ve been deeply drawn to the arts \u2014 from painting and crafts to music and visual storytelling. However, as I grew older, I realized that being an \u201cartist\u201d in the traditional sense wasn\u2019t quite my path. That\u2019s when I discovered graphic design \u2014 a discipline that felt like home. It allowed me to express creativity with a purpose: solving problems through structured visual communication. It gave form to both my\u00a0artistic inclinations<\/strong>\u00a0and my\u00a0logical mindset<\/strong>.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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I am specialized in branding and editorial design<\/strong>, and I also develop communication strategies<\/strong>, and manage social media<\/strong>\u00a0for my clients. My work goes beyond creating visuals: it\u2019s about building a clear tone of voice, designing content that reflects each brand\u2019s identity, and ensuring consistency across platforms.<\/p>

From planning and strategy to design and channel management, I help brands communicate with clarity and authenticity, while engaging their audiences in meaningful ways.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t<\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tMy Design Approach<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t

Every design project begins with one key step:\u00a0understanding<\/strong>. I invest time in truly listening to my clients \u2014 their goals, their values, their vision. I see my role as a tool that brings their ideas to life with purpose and clarity.<\/p>

Once I\u2019ve gathered the necessary information, I develop a\u00a0strategic framework<\/strong>\u00a0that guides the entire creative process. Each decision I make \u2014 whether visual, functional, or emotional \u2014 follows the logic of this plan, ensuring coherence and impact.<\/p>

Feedback and revisions are an essential part of that process. I don\u2019t take them personally; instead, I see them as opportunities to refine and improve. After all, design isn\u2019t about self-expression alone \u2014 it\u2019s about creating\u00a0visual solutions<\/strong>\u00a0that\u00a0solve real problems<\/strong>\u00a0and elevate a brand\u2019s presence in the world.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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I work primarily with\u00a0Adobe Creative Cloud<\/strong>, including Illustrator, Photoshop, InDesign, and After Effects. I also use\u00a0Figma<\/strong>\u00a0for digital design and interface projects. My versatility allows me to move fluidly across different formats and platforms, adapting to the needs of each client and brief.<\/p>

I\u2019m particularly drawn to both scientific and artistic industries. At first glance, they may seem like opposites \u2014 one driven by structure and precision, the other by freedom and creativity. But for me, they reflect two equally important sides of who I am: the analytical thinker and the expressive creator. I love the challenge of navigating those differences to craft work that is not only beautiful, but also strategic and effective.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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When I\u2019m not designing, you\u2019ll usually find me unplugged \u2014 walking in nature, reading, or creating something with my hands. Spending time outdoors is my way of recharging and reconnecting with inspiration. Nature is, after all, the original designer \u2014 full of patterns, textures, and solutions that fuel my creative thinking.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Patricia\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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GET IN TOUCH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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LINKEDIN<\/a>
EMAIL<\/a>
BEHANCE<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

About Me About me Hello! I\u2019m Patricia Madaleno, a portuguese graphic designer.My\u00a0academic background\u00a0is rooted in\u00a0Visual Arts\u00a0and\u00a0Design, which I studied at the University of Aveiro. If you\u2019d like a deeper look at my journey, feel free to explore my\u00a0LinkedIn profile. From a young age, I\u2019ve been deeply drawn to the arts \u2014 from painting and crafts to music and visual storytelling. However, as I grew older, I realized that being an \u201cartist\u201d in the traditional sense wasn\u2019t quite my path. That\u2019s when I discovered graphic design \u2014 a discipline that felt like home. It allowed me to express creativity with a purpose: solving problems through structured visual communication. It gave form to both my\u00a0artistic inclinations\u00a0and my\u00a0logical mindset. What I can do for You I am specialized in branding and editorial design, and I also develop communication strategies, and manage social media\u00a0for my clients. My work goes beyond creating visuals: it\u2019s about building a clear tone of voice, designing content that reflects each brand\u2019s identity, and ensuring consistency across platforms. From planning and strategy to design and channel management, I help brands communicate with clarity and authenticity, while engaging their audiences in meaningful ways. My Design Approach Every design project begins with one key step:\u00a0understanding. I invest time in truly listening to my clients \u2014 their goals, their values, their vision. I see my role as a tool that brings their ideas to life with purpose and clarity. Once I\u2019ve gathered the necessary information, I develop a\u00a0strategic framework\u00a0that guides the entire creative process. Each decision I make \u2014 whether visual, functional, or emotional \u2014 follows the logic of this plan, ensuring coherence and impact. Feedback and revisions are an essential part of that process. I don\u2019t take them personally; instead, I see them as opportunities to refine and improve. After all, design isn\u2019t about self-expression alone \u2014 it\u2019s about creating\u00a0visual solutions\u00a0that\u00a0solve real problems\u00a0and elevate a brand\u2019s presence in the world. Tools & Expertise I work primarily with\u00a0Adobe Creative Cloud, including Illustrator, Photoshop, InDesign, and After Effects. I also use\u00a0Figma\u00a0for digital design and interface projects. My versatility allows me to move fluidly across different formats and platforms, adapting to the needs of each client and brief. I\u2019m particularly drawn to both scientific and artistic industries. At first glance, they may seem like opposites \u2014 one driven by structure and precision, the other by freedom and creativity. But for me, they reflect two equally important sides of who I am: the analytical thinker and the expressive creator. I love the challenge of navigating those differences to craft work that is not only beautiful, but also strategic and effective. Beyond Design When I\u2019m not designing, you\u2019ll usually find me unplugged \u2014 walking in nature, reading, or creating something with my hands. Spending time outdoors is my way of recharging and reconnecting with inspiration. Nature is, after all, the original designer \u2014 full of patterns, textures, and solutions that fuel my creative thinking. GET IN TOUCH LINKEDINEMAILBEHANCE<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1660","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/pages\/1660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/comments?post=1660"}],"version-history":[{"count":0,"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/pages\/1660\/revisions"}],"wp:attachment":[{"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/media?parent=1660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}