{"id":1001,"date":"2024-05-06T12:10:07","date_gmt":"2024-05-06T12:10:07","guid":{"rendered":"https:\/\/patriciamadaleno.com\/?page_id=1001"},"modified":"2025-09-20T10:15:32","modified_gmt":"2025-09-20T10:15:32","slug":"wl-visual-identity","status":"publish","type":"page","link":"https:\/\/patriciamadaleno.com\/en\/wl-visual-identity\/","title":{"rendered":"W&L Visual Identity"},"content":{"rendered":"\t\t
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W&L Coating Systems<\/h3>

International Fair’s Visual Identity<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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W&L Coating Systems is a scientific brand specializing in advanced diamond coatings. For an international fair, they needed a complete suite of materials: booth design, business cards, flyers, and additional visual content for their website.
I worked as the lead \u2014 and sole \u2014 designer, responsible for the entire visual direction and execution.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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The brand had only a logo and basic website when we began. My first challenge was to establish clear and scalable brand guidelines. Designing the booth was also critical \u2014 it had to stand out in a visually competitive environment while maintaining a polished, professional image.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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I began by developing a foundational brand identity system, including design elements and a usage strategy that could be applied consistently across all formats.<\/p>

I based the visual language on rectangular shapes to represent structure, precision, and reliability \u2014 qualities that reflect the scientific nature of their work. To balance this, I introduced vibrant color accents to bring a contemporary and engaging feel, especially important in an event setting where visibility and memorability matter.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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The final identity was cohesive, professional, and visually striking. The booth and supporting materials drew significant attention at the conference, helping W&L generate strong leads and attract new clients. The updated brand visuals now serve as the basis for ongoing communications and marketing efforts.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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GET IN TOUCH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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LINKEDIN<\/a>
EMAIL<\/a>
BEHANCE<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

W&L Coating Systems International Fair’s Visual Identity Project Overview W&L Coating Systems is a scientific brand specializing in advanced diamond coatings. For an international fair, they needed a complete suite of materials: booth design, business cards, flyers, and additional visual content for their website.I worked as the lead \u2014 and sole \u2014 designer, responsible for the entire visual direction and execution. Objectives & Challenges The brand had only a logo and basic website when we began. My first challenge was to establish clear and scalable brand guidelines. Designing the booth was also critical \u2014 it had to stand out in a visually competitive environment while maintaining a polished, professional image. Process & Strategy I began by developing a foundational brand identity system, including design elements and a usage strategy that could be applied consistently across all formats. I based the visual language on rectangular shapes to represent structure, precision, and reliability \u2014 qualities that reflect the scientific nature of their work. To balance this, I introduced vibrant color accents to bring a contemporary and engaging feel, especially important in an event setting where visibility and memorability matter. Outcome & Impact The final identity was cohesive, professional, and visually striking. The booth and supporting materials drew significant attention at the conference, helping W&L generate strong leads and attract new clients. The updated brand visuals now serve as the basis for ongoing communications and marketing efforts. GET IN TOUCH LINKEDINEMAILBEHANCE<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1001","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/pages\/1001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/comments?post=1001"}],"version-history":[{"count":0,"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/pages\/1001\/revisions"}],"wp:attachment":[{"href":"https:\/\/patriciamadaleno.com\/en\/wp-json\/wp\/v2\/media?parent=1001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}