This project was developed for Purified Clean, an upholstery cleaning company based in Aveiro. I was hired to create a complete branding system: logo, typography, and color palette, as well as promotional materials such as flyers and business cards. In addition, I designed the social media and communication strategy, which I continue to manage as their graphic designer and social media manager.

The biggest challenge was to build a distinct and memorable identity. To achieve this, we began with a solid communication strategy that highlighted Purified Clean’s unique positioning: a focus on sanitization and health rather than just cleaning. From there, the visual identity grew naturally, reflecting this difference.

The process started with an in-depth understanding of what set Purified Clean apart from competitors. From these insights, I developed a cohesive brand strategy and guidelines, which served as the foundation for all design decisions.

The brand identity needed to communicate professionalism, reliability, and client care. The visuals were designed to embody these values while keeping a fresh and approachable look, helping the company stand out in a crowded niche.

The result was a strong and consistent brand identity supported by a clear communication strategy. This has helped Purified Clean attract attention, build trust, and grow a satisfied client base.

I continue to collaborate with them, ensuring their brand strategy is maintained across all communication channels, both online and offline.

Feel free to check their instagram for more: @purified.clean